What is Digital Marketing and how Digital marketing works?

You must have heard a lot about Digital Marketing every now and then. Here I will give a brief about what digital marketing is and how it works.

So, what is it? 

Digital Marketing refers to any marketing method which is published through digital channels, such as; social media, search engines, email, websites and apps.

Why is digital marketing important?

Digital marketing helps you to reach a larger audience than you could imagine through traditional marketing. It helps you target your right audience who are most likely to purchase your products or services. It’s also more cost effective than your traditional marketing.

How does it work?

There are 6 types of digital marketing, which are most common strategies used by small and large businesses

1. Search Engine Optimization (SEO) 

2. Pay-per-click advertising (PPC)

3. Social Media Marketing (SMM)

4. Content Marketing 

5. Email Marketing

6. Affiliate Marketing

These digital marketing strategies are to reach only one goal through various routes.

For example; think of a company, there are many strategies of different departments and employees, all they work is to reach one goal i.e, to make the company successful.

Let’s look at the digital marketing strategies:

1. Search Engine Optimization (SEO) 

Every time you need to know or buy something, what do you do first? You google it, right? Then you find the results on google search engine and you find what we look for.

That’s where SEO works. Search engine optimization is all about getting your website to appear at the top of the results when someone searches for your brand, your products and services and other relevant words and phrases. 

2. Pay-per-click advertising (PPC)

Pay per click is paid search advertising on Google, Bing and other search engines. It almost looks same as organic search results, but paid appears on top of the result page with a mark that says ‘Ad’

In simple words, every time a user clicks on the paid ads, you will have to pay for the clicks. It’s one of the easiest ways to gain traffic to websites and has high chances of getting clicks into conversion.

3. Social Media Marketing (SMM)

Compared to other channels, Social media marketing is one of the most effective forms of digital marketing. It connects and engages directly with the mass audience. You can really interact with your customers and listen to what they have to say.

Most popular social media channels are facebook, instagram, twitter, LinkedIn and snapchat.

4. Content Marketing 

You must have heard ‘Content is king’, content marketing has one of the most valuable places in digital marketing. Whatever you do online, without content marketing it is impossible to build a customer base or engage with the audience.

Content marketing creates and distributes content via Social media post, Blog post, videos, E-books, etc.

5. Email Marketing

An average person checks their mail 15 times a day but the number could be more. Email marketing still holds one of the most effective digital marketing for E-commerce and retails businesses.

Email marketing is often used as a form of communication with the customer who likes your products or services and has a subscription to the business.

Through email marketing, you can increase your sales by sending them promotional offers, newsletters and updates of your products or services.

6. Affiliate Marketing

In simple terms, Affiliate Marketing is the one where you increase the sale by outsourcing your products or services to individuals or companies, who further help you to engage with the potential consumers and recommend them to purchase it. In return, you pay them a commision or charges.

So these are the top 6 types of digital marketing, which will help you to grow your business online.

To make digital marketing for your business, you need to create a solid unique strategy. By using the right form of digital marketing strategy, you will be able to grow your business and increase the sales efficiently.