Google Marketing Platform is a unified advertising and platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
With Google Marketing Platform you can:
- Deliver marketing that is both faster and smarter. Day-to-day tasks can be automated, allowing you to focus on strategic activities while built-in intelligence surfaces ads trends and patterns.
- You’ll have more control over your investments as a result of this. Easily identify which aspects of your marketing are performing well and make informed decisions to increase results – all while knowing you’re delivering high-quality ads and experiences.
- Deepen your understanding of your target audience. Connect your data with Google cross-device and intent signals to discover the most valuable audiences. Integrate and access your data to acquire a more complete perspective of your consumers, and connect your data with Google cross-device and intent signals to identify the most valuable audiences.
- Share your insights with your entire team. Everyone in your firm has a view of your audience, your media, and your business results with data and reporting in one location, allowing you to share insights and enhance your marketing.