Your business needs a social media presence.
It doesn’t matter how small or big your business is, you need social media marketing for your business. If your business marketing strategy does not include Social media then you’re missing the most important part of marketing.
Social media channels help you to get connected with your customers, increase brand awareness and generate leads which further increase your sales. The latest figures show that there are 3.78 billion social media users worldwide in 2021 – a five percent increase from a year ago.
Here are the 6 reasons of importance of social media marketing in business:
Social media marketing is one of the most cost-effective ways for an advertising strategy. All the social media platforms are free to create a business account. It helps to get better returns on investment with less spending on ads.
2. Customers Engagement:
Your customers are already on social media platforms. Social media opens the conversation for instant interaction, relationship building, and customer loyalty. It gives you the opportunity to interact directly with customers, you can interact and engage with them through messages and comments.
3. Easy A/B Test:
This is one of the best part of Social media marketing, where you can test your marketing strategy. You can test the same content with different versions and see which one is more engaging, reach and conversion.
4. Keep Your Customers Up-To-Date:
Social media is yet again one of the best platforms to keep your customers updated with your new products, services and events. If you want to announce something BIG instantly about your business, then this is the best platform.
5. Increase Traffic:
Social media marketing can help you increase your website traffic. By sharing content on social media with a link to your site or CTA, you can drive quality customers to your site. Increase in website traffic will generate more conversions.
6. Customer Service and support:
These days people expect businesses to be available on social media platforms, the presence makes it convenient for the customers to seek services and support online. Research published in Harvard Business Review, shows that the businesses who have good customer support management have better chances of getting recommendations to others.
In today’s world, it is impossible to have a business without social media presence. Regular updates will lead to more traffic and increase sales, it is also beneficial for SEO.
In conclusion, social media marketing is a gateway to the digital world that provides a great way to connect with your customers and grow your business.